It's a very competitive sports market. You need to position your product in the most attractive way. We're on the hook to pay out almost $6 million to these schools.
To be honest, we had a pretty good game plan coming in, but where our offense picked up, our defense fell apart and that's my fault and I take responsibility. They're the best team, but it was a good game.
There is something about catching teams that are ascending. Teams that are feeling good about themselves ... that want to play another game as opposed to somebody who lost their last couple of games.
You want to make sure your package has value. Our clients need to feel they're getting more value than the cost. It's important to give people their money's worth ... This has become more than a game.
These guys definitely deserve it. The players are the performers, and it makes things a lot more fun when they are happy with their gifts.
