It's always been a part of the Canby community. For years we've had bilingual customer service representatives. One of the things you have to pay attention to is where they're from. Spanish-speaking countries have very different tastes.
Pretty much every business plan that we looked at, we came to the conclusion that you have to be able to offer that or you will lose.
We were just waiting. The time is always right or never right.
We are about six months ahead of schedule in terms of penetration rate. What our business flow projected was cash-flow break-even after five years.
