This is not only a new building in our community, it's a new building in an area we've been trying to get some development in.
This is a better use of the money, it's a main event and Montana is the only one there. We get more exposure and more focus. With a booth, you are just one of hundreds.
We get to put our information on the tables. We get to use the PA system to make announcements about Montana during the lunch.
They were like flies to honey last year; they were just drooling over that rod. We could have had Pamela Sue Anderson there and we would not get as much attention.
Having Sean's ability to bring those business leaders and decision-makers to a meeting in which Butte is the subject ... you just can't put a price tag on that.
These are the high rollers and we are going to inundate them with information about Montana.
The quality of the building they're going to put up is going to establish a threshold for development in that area.
