Joe Ivers
Joe Ivers
customers engage learn sight tend vehicles
Vehicles that engage customers immediately upon first sight tend to keep those customers around to learn more about the vehicles.
aged bit consistent focus ford improving model since vehicles year
Since the 1997 model year, Ford vehicles have been improving on a consistent basis. This year is a bit of an exception. The Focus is one of those vehicles that hasn't aged gracefully.
customer decline easier helped improved meaning percent performance translated vehicle volume work
Lincoln's CSI performance was also helped by improved vehicle quality. This has translated into a 14 percent decline in the volume of repairs needed, meaning that more of Lincoln's work is maintenance-only, which is easier from a customer satisfaction viewpoint.
auto becoming buyers car choosing consistent factor focus half issue key major next vehicle
About half of new car buyers say longer-term dependability is a key factor in choosing which vehicle they want. This is becoming the next major issue in the auto industry, and a much more consistent focus from automaker to automaker than it has been in the past.
broad customers example fit line offers options product
Chevrolet is an example of a broad product line that offers customers many options that fit their needs.
greater problems rate since vehicle
The M-Class has had a lot of problems since its launch. The rate of deterioration on the E-Class is greater than on any other vehicle in the industry.