John Heinbockel Quotations

We continue to find Safeway's lifestyle-oriented repositioning strategy sound but somewhat limited. Although it will effectively appeal to the middle 60 percent to 70 percent of the market, it is less competitive at the opposite ends of the demographic spectrum.

This is a huge step for Supervalu and we would not rule out some upfront indigestion, especially if the macro environment is not accommodating.

This is a huge step for Supervalu, and we would not rule out some upfront indigestion, especially if the macro environment is not accommodating.

This is a huge step for Supervalu and we would not rule out some up-front indigestion, especially if the macro environment is not accommodating.