We've studied the direct-mail model, and we continue to study it, but we still haven't found a way to make money with it.
We're rolling out tests this summer in a few markets. New York City is one of the markets, and they'll be kicking off in a couple weeks.
We're really trying to expand the range of products at 7-Eleven stores and the range of services. It's not just a place for beef jerky, soft drinks or beer any more. We sell what people need.
There's no denying it's an expensive program. People keep the product out a little longer, so you've got to bring in more movies and games, and that's an additional cost.
