There was not a classic commercial during the game, one we'll remember for years to come, but there was some good work.
There were a number of missed spots. I think Budweiser, by and large, was a disappointment. Also, I think the Michelob Light touch-football spot missed with what it was trying to do.
I've watched almost all Super Bowls, and the spots were weaker than games in the past. There's not a spot that will be considered a classic.
It was one that made me laugh out loud.
They set that commercial up earlier in the game. It was a change of pace for traditional pain relievers, and they did a good job.
It just did not seem like FedEx. The whole prehistoric thing broke ground, but it was not their audience.
