Ken Yednock Quotations

I've watched almost all Super Bowls, and the spots were weaker than games in the past. There's not a spot that will be considered a classic.

They set that commercial up earlier in the game. It was a change of pace for traditional pain relievers, and they did a good job.

There was not a classic commercial during the game, one we'll remember for years to come, but there was some good work.

There were a number of missed spots. I think Budweiser, by and large, was a disappointment. Also, I think the Michelob Light touch-football spot missed with what it was trying to do.

It was one that made me laugh out loud.

It just did not seem like FedEx. The whole prehistoric thing broke ground, but it was not their audience.