In terms of being convenient and having the brand recognized on every corner, we have a ways to go.
It was a big spoof, it got a lot of people laughing.
We want to create a place where people want to be -- where impulse buying even occurs.
It's fabulous, because they're actually using the space, and they're touching and seeing and feeling everything that we have.
We're finding people who are creating great products locally, good stuff that fits our environment.
We needed to give people a reason to come in. We have a commitment to being connected to the fabric of the communities we serve.