Lapo Elkann Quotations

I don't have an MBA, and I didn't go to Yale. I'm not an academic person and wasn't a good student. Instead, I've been taught by some of the most inspiring people in the world.

I try cars; I try them all. Cars need to be sexy, because we're not talking about biscuits here.

I like my country, but I don't think like an Italian. It's a complex, complicated difficult country to make things happen in.

I have many weaknesses, but I have one strength. When I do something, I do it 300 percent. I'm not a middle man.

I am an obsessive personality. And if you are an obsessive personality, you need to be aware of it and be able to drive it with success. There are moments in your life when you are driving it well, but you shift and you shift badly and you hurt yourself.

The value of 'Made in Italy' must necessarily be up-to-date. This is the philosophy that Italia Independent has embraced. We decided from the outset to do away with stereotypes and attune ourselves to the extreme pace, to the incessant metamorphoses of the globalized world.

Tailor Made will help Ferrari's clients tailor their cars in a very personal, specific way. It's a bespoke service, like visiting Huntsman or Anderson & Sheppard or whoever your favourite Savile Row tailor is.

Italy's assets are her style, her beauty, her creativity, her passion, her energy, her technology; and these will be core brand values of all our cars. Fiat as a company has a long way to go and a steep road ahead.

In America, if you succeed, you don't have to apologize. In Italy, success is envied, and envy is the worst, worst, worst thing in the world. It's easy for me to say because I have had more than many others, but at the end of the day, I have never envied anyone. I wish to no one that they waste their time envying anyone else.

My company Independent Ideas worked with Gucci on a special edition Fiat 500.