Larry Ceisler is a prominent public relations manager in Pennsylvania, where he is the principal of Ceisler Media & Issue Advocacy... (wikipedia)
Look, when your opponent is cutting their own throat, you don't get in the way.
He has to be able to relate what the Steelers mean to western Pennsylvania and, possibly, Pennsylvania. It goes deeper than just a football team. There was a connection there.
He couldn't have had anything better happen for him.
We have offered $2 million to start out with, and then every year going forward, a percentage of our gross with a minimum of $500,000.
Until it gets ugly, he's going to continue to take the high road. He can't ignore Lynn Swann, nor is he going to. But for a little while they're going to let Swann talk and see if he makes a misstep. If your opponent is going to make an unforced error, let him do it.
This is the unpeeling of the onion. His campaign should be prepared for it.
It's tough, you're a state representative, you're sort of like the little fish.
It'll solidify him in western Pennsylvania. He gets to capitalize on the nostalgia for Pittsburgh and the Steelers. Anyone who's ever waved a Terrible Towel is a Lynn Swann voter.
This is all about showbiz and promoting. The Trump group understands that and it wanted even its application to have pizzazz.