I think that the training benefits are the most valuable to customers because that's something that has been slashed out of budgets. Any time these folks can get out and mingle and talk to professionals and have it bundled in as a free service, that really does add to the value of a Microsoft license.
Like it or not, some people will be dragged, kicking and screaming, into this. In theory we would all get hands-on training sessions, but what's more likely to happen is you'll be lucky if you even get a half-day session.
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