Yes, it did come down to one thing. But I can't talk about that; it's a small industry.
Of a half dozen factors on the list, I can probably tell you money was not at the bottom of the list.
Sponsorships are definitely at the top of the list, then commerce-oriented deals after that. If we have gaps in our service, it's in facilitating commerce.
You can do anything up here because people want to come to Tahoe. You just have to give them a reason.
We were negotiating very hard for our own position, and from our perspective there was a guarantee of traffic, so that wasn't too much of a concern,
you're going to have to unwind from that, and that's something we weren't sure we really wanted to do.
It's not clear that the winner would actually be the winner. As you saw a shift in the analysts' view (of the Netscape deal for a single partner), we saw a shift as more details were looked at.
It's not a black and white situation. We had our view of a win-win, and (Netscape) had theirs, and we just couldn't meet.
If you're asking me if we would have taken that deal, then no, we would not have taken that deal. But that doesn't mean it's a bad deal for Excite.
In the near future we estimate that we will have 2 to 3 million fewer page views per day. But the farther you go out, the greater the likelihood we will recapture that and then some.
I do this for the kids. It's my favorite event.