Marc Berman Quotations

The advantage of being a niche network is that you know exactly who your audience is. If you're on the Food Network you know exactly who's watching and what kind of shows they're interested in. It's more difficult for the broadcast networks because they have to focus on a bigger picture. The scope is larger.

For the first time in its run, there's competition from a show that's consistently among the top three in ratings. 'Desperate Housewives' is not going to give up audience that easily.

I'm a professional TV watcher and even I find myself wondering what happened to this show or that show. Who can keep up with this stuff?

Advertisers believe that once you reach 50, you're over,

Nobody expected them to do 45 million again. To lose about half the audience, that's big. That's dangerous. That's very dangerous.

Pulling a stunt like this (which is certainly not a first) shows a lack of respect for the audience.

Reality is a short-term solution. In the long run, there won't be a benefit. ... But the networks are looking for the most eyeballs.

It?s like a lead actor leaving a series.

You watch it beginning in January, it stays on the air until May and they cram it down your throat from January to May, but then it disappears for seven months, so viewers don't get tired of it. It gives the viewers something to look forward to.

the most disappointing. Nobody expected 'Invasion' to hold the 'Lost' lead-in. But it's losing a good 30 (percent) to 40 percent of the lead-in. That's a lot.