Mark Urman Quotations

There is no question that films that we would have considered viable just a few seasons ago are too risky to undertake these days, ... Small films are smaller than ever and titles that would have done decently a few years back would almost certainly be doomed to abject failure these days.

What we know about our customers is not that they won't go to the movies if they know it will be on DVD soon. Au contraire -- what we know about our customers is they will see it when they want to, if they want to, and how they want to, so I say let it all happen all at once.

Maybe we're doing something right, ... I don't mean to sound greedy, but my only regret is that a couple of our films had a good shot: 'The Untold Story of Emmett Louis Till,' an amazing film about race in this country, and 'The Aristocrats,' which may have been a long shot because it's not an orthodox documentary but more of a performance film.

Nothing about the way Awesome was made was conventional, so we are trying to be as imaginative in our release strategy as Adam was in making the film.

Steve has made a wonderfully clever, informative and energetic film and we are not only excited to be releasing it, but we are thrilled to be among the companies who can.

You can have them all without the festival being an out-and-out market. Even a smattering of the possibility of a market presence is significant.

We believe the film is more mainstream than anything Atom has ever made. It's also more commercial then anything we've released before. The cast is certainly mainstream, and we believe it's an R-rated film.

We've instantly changed our ads. Sometimes capitulation is the most sensible thing to do. It's not a very big deal. We think it's kind of hilarious, in fact.

The only explanation is that people don't want to see something about handicapped people. There is some resistance.

The smaller the screen, the more problematic it is that you're looking at subtitles.

The movie was going to be a big hit. Of course, that was a perfect illustration of what market research does. It tells you what you don't need to know and is often very misleading.

Awesome' is the only word that can describe the experience of watching this film,

It's an invitation to cleverness. It's become clear to us who can print what, but here the entire title is an expletive, and it's going to be interesting to see how we'll get away with it.

I loved the notion that this was a film for the fans, by the fans.

All of that said, the film should have done better.