Marshall Cohen
Marshall Cohen
buy consumers finally love mark ownership realizing rent rest store success trade
Ownership it's not necessarily the mark of success anymore. Consumers are finally realizing that they don't have to buy and store it for the rest of their lives. They can rent it, love it and trade it in.
adult apparel buying came dressing exploring father finally found generation grooming image men owned reaching sales saw seeing shift suit teens towards unexpected wore younger
The surge in men's apparel sales came from some of the most unexpected places, such as young men buying a suit. Teens and young adult men have finally 'discovered the suit.' When exploring that further, NPD found that young men never owned a suit, never wore a suit and never saw their father in a suit - yet, they have migrated towards dressing up to be 'cool.' We are seeing a shift in the younger generation reaching their image through grooming and dressing up.
dressing finally generation grooming image men reaching seeing shift teens younger
Teens and young men have finally 'discovered' the suit. We are seeing a shift in the younger generation reaching their image through grooming and dressing up.