Grocery stores have historically been fairly boring and not a fun place to shop, but now Whole Foods turned that image on its side.
If this is true, this is a big positive for Albertson's. The antitrust issue was overblown. There was some overlap, but I sensed that there were some other factors that made the board skittish.
The trade-off of getting the Jewel stores is more than worth it for Supervalu.
Establishing a brand in a new market is tough. It takes a long time to get brand name recognition.
