We're fortunate that the game always generates a lot of interest. But with these two universities, and the success that they've had, I think there's a lot more interest than in most years.
You can do the math. Supply and demand.
You know, there were five different teams that had it all locked up, and they all lost within the last week. And so Nebraska sort of backed in, and Oregon was the consensus No. 2, and the computer polls didn't like them, so then ended up the Fiesta Bowl. And then it was a rotten game.
We will be taking a hard look at (weather conditions) and whether we need to specify specific standards.
We had the tickets available, and it was a way to increase revenues for the game. It was also an opportunity ... to give people who would not ordinarily have a chance to buy a ticket that opportunity.
We feel this is an exciting new way for fans that otherwise cannot get access to the national championship game in the Rose Bowl. They can now be a part of our game if their team participates.
There were a number of factors that combined to make that less an optimum situation. Those are all reversed now. Everything's different this time. ... We're pleased it's not the same sort of situation.
It puts us back to a four-year cycle with eight potential visits by Pac-10 and Big Ten teams.