Nathaniel Mason Quotations

He has a keen sense of understanding of what we're trying to do in the automotive industry.

Although he's done several GM products, he has a passion for Ford products and respects what we stand for and the value we build into our vehicles.

It's all about understanding and getting involved with people who get our products and who have broad appeal. Yes, he's got deep niche appeal with African Americans and Hispanic consumers, but he has broad appeal to automotive enthusiasts across the board, because of what he does with his products.

The biggest thing in niche marketing is not just getting the one guy who appeals to one particular group. But getting the guy that resonates deeply with the general market. That way you get a double hit because everybody in the general market appreciates him.