PS Cleaner launched during the Super Bowl, but they did everything they could not to spread their name.
GM did an outstanding job drafting the Ford campaign by buying 'Kermit' as a keyword to promote its own hybrid campaign.
Marketers are basically used to a spray-and-pray kind of world ... and hope it reaches the right audience -- and they are taking the same type of approach online. We have clients that have as many as 12 different agencies, and none of them talks to each other.
The volume of traffic to advertisers' Web sites really spikes before, during and after the game. There is no question the Internet is becoming increasingly important both as it relates to Super Bowl advertising and as it relates to advertising in general.
Even if you think you understand search marketing today, it can totally change tomorrow.
One of the advertisers we called attention to was Honda, promoting the Ridgeline truck.
