Philip Diehl Quotations

We did very extensive market research, and it pointed to a fundamental dilemma we faced in distribution. The banks were not enthusiastic. They either would not order it, or would wait until there was public demand. Well you can't prove the demand if you can't get it to the commercial sector.

Consumers will quickly discover that, not only is the Golden Dollar a beautiful coin, but it also speed up purchases at cash registers and vending machines.

An online catalog for us is really part of building a community for coin collecting.

All these products have a profit margin. The profit margin is larger when we sell it over the Web than through other market channels.