Ramon Llamas
Ramon Llamas
attractive beyond bring broad compared email function killer lack mature phone push scheduling seen top value
RIM, as a phone with email push capabilities on top of scheduling and other functions, is a very attractive value proposition compared to handhelds that lack some capabilities. This is a mature market; beyond PIM, we haven't seen any new function for handhelds bring a really broad return-no new killer app.
beyond bring consumers drive expanding finding information market mobile modern offering reaching return solutions towards users
Offering solutions beyond (personal information management), such as GPS, and reaching out towards first-time users are important steps, but will not necessarily bring about a return to growth. Finding and expanding more solutions to modern mobile consumers and enterprises have become imperatives for the handheld market to drive growth.