Raymond Loewy Quotations

The American automobile has changed the habits of every member of modern society.

Industrial design keeps the customer happy, his client in the black and the designer busy.

I sought excitement and, taking chances, I was all ready to fail in order to achieve something large.

People will turn to you, follow you, support you only as long as they are confident that you are doing your best.

I believe one should design for the advantage of the largest mass of people, first and always. That takes care of ideologies and sociologies.

I alienated the automotive industry by saying that cars should be lightweight and compact.

Today every city, town, or village is affected by it. We have entered the Neon Civilization and become a plastic world.. It goes deeper than its visual manifestations, it affects moral matters; we are engaged, as astrophysicists would say, on a decaying orbit.

The adult public's taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.

There is a frantic race to merchandise tinsel and trash under the guise of 'modernism.'

A designer must always think about the unfortunate production engineer who will have to manufacture what you have designed; try to understand his problems.