Robbie Bach Quotations

The point here is about choice. In the past, game consoles didn't offer much choice. You got what they said you got.

We still think in a way the console isn't the way to make money.

While I will continue to play an important role in the games area, I will spend more time thinking about our broader challenges and opportunities across the division.

We're not about text, we're not about browsing, we're not about e-mail. We're about gaming.

Historically, there's been one price point and one configuration. You got it whether you wanted it or not,

Having a head start is an advantage if we can build some momentum around the games that we can ship. If you look at the support we're getting, every major third-party developer in Japan is supporting the launch.

Renowned development studios around the world are busy putting the finishing touches on their Xbox 360 games ,

Price cuts come when you see a need in the marketplace, ... We saw a lot of momentum during the holiday at good prices.

I think the thing people have to realize is that digital technology is changing the home in a profound way.

We expect a strong portfolio of titles on launch day and through the holidays that will appeal to fans of every genre and gamers in every region,

We are well aware that many gamers are disappointed to have not gotten their Xbox 360 on day one. We are working around the clock to manufacture as many Xbox 360s as we can and are replenishing our retail channel week after week.

We learned a lot from the first launch of Xbox in Japan, ... People didn't get excited about the games.

We will launch in North America, Europe and Japan in the same holiday season. There will probably be a week or 10 days in between the different territories, just to give us a chance to manage the logistics,

You have to remember that the cost of those chips puts them out of the range of the console market.

sales rates are going to be a little bit less important.  What's really important is how we're setting up for the next two, three, four years.

Putting a 56K (modem) in there wouldn't say much about our vision of the future.

Although we will definitely miss Ed, he leaves Microsoft Games on a solid path with great strategy. Everyone must stay focused and keep moving forward. We hope Ed takes this opportunity to sit back, relax and allow himself a moment to enjoy the contributions he has made to the company and the industry.

Eighteen months out we have to go to developers and talk to them about the platform, talk to them about the tools and the architecture so that when the product ships there are amazing games available.

In September, Steve announced some significant cross-company organizational changes intended to achieve greater agility, better manage future growth, and drive our software-based services strategy. Today, I'm excited to share the plan for how our new Entertainment & Devices Division will align itself to deliver on these company-wide objectives and the E&D charter while simultaneously ensuring our continued focus and momentum on existing efforts.

This holiday season, gamers in Japan, Europe and North America pining to experience jaw-dropping high-definition graphics, unmatched online play and compelling digital entertainment features of Xbox 360 will finally have the chance. Renowned development studios around the world are busy putting the finishing touches on their Xbox 360 games. We expect a strong portfolio of titles on launch day and through the holidays that will appeal to fans of every genre and gamers in every region, and with more than 200 games currently in development, continuous new additions to the library are on the way.

The first version of Xbox was about building credibility and proving to the core gaming audience that we got it. We've done that in spades with the Xbox. In a way, we're almost too associated with (hardcore) gamers.

The digital lifestyle is about staying connected with people and information, and enjoying digital entertainment, wherever you are -- even in the car. Working with Fiat we have delivered automotive-grade systems that extend the digital lifestyle into the car at a price that is affordable to most car buyers. Windows Mobile for Automotive provides performance, reliability and flexibility for a new generation of in-car communication and infotainment solutions.