Rory Bruer Quotations

Monster House is the perfect film for REAL D's innovative technology. It literally adds another dimension to the filmgoing experience and enhances the film's entertainment value.

Maybe it wasn't the most traditional of dates, but it turned out to be an excellent date for us,

But these things tend to be cyclical. I'm sure action is going to make a comeback.

I hate to sound Pollyanna about it, but I do believe that this is an anomaly. Business will bounce back and over a period of time it'll fight its way back.

History proves there's room for several of these family-type films. This is the perfect time of year for it.

Having a Jim Carrey film over the holidays is a pretty sure bet. Audiences trust he'll have the goods, and they want to laugh and have a good time this time of year.

I think it's a good, solid start for us,

It cost in the neighborhood of around $18 million to make, so it will be very successful for us.

I think 'The Fog' had a lot of really cool elements in the sense it's a remake of a classic film of John Carpenter's and had a hot cast.

People are caught up in the debate over what really happened. The whole idea of exorcisms is intriguing for people.

I wish I knew what was happening, but action just isn't selling. But it ebbs and flows. I don't think action is dead.

It doesn't get much better than having a Jim Carrey movie for the holidays.

The amazing immersive quality of IMAX 3-D will give moviegoers an opportunity to experience the first full-length animated motion picture from Sony Pictures Animation in a very special way. This is a format that has proven especially successful with family features, and the Imax theatre network helps generate incremental revenue for event titles such as Open Season. We are pleased to be an important part of Imax's 2006 lineup.

We're very pleased with the fact that we took a chance and put this picture between 'X-Men' and 'Matrix' and it worked really well for us. It's a terrific family picture for Mother's Day weekend.

You do have to have the right components to get there. I think it has to have that sort of edge-of-your-seat appeal where people know they are going to be stimulated in a visceral sort of way.

We got a 6% bump on Saturday, 11.2 to 11.9, ... That usually means that you're getting everyone because teenagers are your big Friday night crowd.

We just trade screened it and they love it. It'll open very wide -- probably 3,200-plus locations. It's a great family film.

There's something about (horror) that strikes a chord with audiences. It doesn't depend on a big star as much as a good concept.

It's just one of those edge-of-your-seat-type stories that totally captures people's imaginations.

It's kind of a guilty-pleasure movie. It's a lot of fun, and I don't know if the audience would pay attention to what critics might say.

It's a good place to be, isn't it? It's pretty exciting for us that not only is this the third week in a row we've had a No. 1 film, but 'Identity' is also our third No. 1 film of the year (following 'Darkness Falls' and 'Anger').

It's probably one of those things where people feel they know the story so well, and to try to get them to come see it again, possibly in a new way, is not the easiest task, ... Oliver Twist.

It's our sixth number one film of the year. It was 54 percent male and 46 percent female. We were really pleased with the amount of female audience we got. I think it's going to hang in there and hold up really well. I would certainly think we'll be over $100 million with that start.

It's our seventh No. 1 opening for the year. 'Desperado,' which we were very happy with, grossed $25.4 million for the entire run (after its $7.9 million opening in August 1995).

It's our seventh No. 1 opening for the year, ... 'Desperado,' which we were very happy with, grossed $25.4 million for the entire run (after its $7.9 million opening in August 1995).

It's played to pretty much all audiences -- the younger as well as the older audience, male and female. You have to (play broadly) to get these type of numbers.

It kicked some 'Daddy'-butt! ... Word of mouth has been really good. It seems to have been a very good date to go on this picture, wedged between these monsters. It's terrific counter programming. We had an extensive screening program and people liked the picture. It's excellent family fare.

It's disappointing. We got some good reviews. We had two thumbs up from Ebert and Roeper. The New York Times and Wall Street Journal liked the picture. We're hoping that with so many good reviews (people) will find the film.

Not only has the box office continued to be up, and up significantly the last several weeks, but we're headed into what looks to be a terrific May.

In regards to how you go about releasing your film, it's just a matter of what brings the most dollars in box office, whether domestic or worldwide.