We decided in 2002 to aim to generate $100m in tourism receipts by 2010 by creating high-value and low-environmental impact experiences.
We are actually talking about the genocide as part of our past, but we are doing it in such a way that people can learn something.
It's a tough trek for a lot of people.
Rwanda is known for the wrong reasons, the genocide that happened 10 years ago. We are trying to change the image that everyone still has: the image of the genocide.
