Ross Rubin Quotations

Ultimately, nothing is as effective as having someone on site to be able to troubleshoot.

There is a long future ahead for the Mac. I don't think Apple would switch to a new processor core if they weren't looking to carry the Mac ahead for the foreseeable future.

Movies provide flexibility in being able to set up your own video library, as proven in the DVD era. People want to build a high-impact library that retains the cinematic feel.

The PowerPC systems that are available today have at least another two years of life left. Apple will support those machines with the next version of its operating system, so if you buy a PowerPC machine, it's still a good investment.

Both in terms of form factor and functionality, it's somewhere between a laptop computer and a sort of portable media player or high-end PDA. I think that we may see some software developed for it that will establish it as a more unique option, but as of today, it's just a smaller, keyboard-less, notebook.

At this point, the state of the online media market is immature enough that they are still a physical goods company and a company that is driven by great engineering and integration. They are still deriving the majority of their revenue from the hardware. I don't think the content is driving the hardware, yet.

Disney is already an early supporter of Apple's video efforts.

There's still a lot of green field left in the marketplace. ... We saw some decent sales movement during the holiday season of players priced in that range or lower.

It's a continuation of the strategy that they've had for some time.

It's a new way of reaching viewers and an opportunity to drive incremental revenue networks wouldn't have had otherwise.

It's really the networks that are the bottleneck at this point, ... the digital networks are not really built up yet.

In the weeks leading up to the Super Bowl, there's a lot of promotions.

It helps if you've got some strong brands. The technology, at $350 or more, depends on the content that's already out there.

I don't think there's any way of slowing down these things until there's some way for consumers to authenticate where e-mail comes from,

The first wave, which Puma pioneered, was device-to-device synchronization, trying to support as many different PC applications as possible,