Scott Roesch
Scott Roesch
bring content demand environment format great huge market mass mobile option short
Mobile has such a great transitional environment. Short format content is going to bring about a mass market option with huge demand for it.
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Extremely short content works well in the world of Web snacking, where people are looking for short bursts of entertaining content.
helps land musical piece political
This Land Is Your Land. It helps if a film is animated, musical and political in nature. There's a piece that had all three.
access consumer control digital entertainment gives hours however longer minutes rather schedule total viewing wherever
Digital entertainment gives consumer total control of their viewing experience. Their schedule is no longer two hours or 30 minutes shows, rather you can access wherever and however long you want it -- that's pretty revolutionary.
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You'll see people doing short films and people doing features specifically for the Net, as opposed to people using it as a stepping-stone.