Scott Smyser Quotations

Low-end, ultra-low-cost mobile phones are being pushed into emerging markets in large numbers. Meanwhile, at the high-end, wireless communications service providers are continuing to demand lower-cost 3G mobile phones in order to spur greater consumer adoption of 3G services. These two factors are driving down the overall ASP in 2005 and 2006.

Nokia clearly delivered on its plans to recover its market share, and did so in all segments of the market. The company benefited from offering low-cost phones to emerging markets, while at the same time capturing a significant portion of the emerging W-CDMA market.

Service providers are pushing to get the price below $30.