Sigve Brekke (born 15 December 1959) is the President and CEO of Telenor Group, an international telecommunications company present in 13 markets across the Nordic region, Europe and Asia. (wikipedia)
Our sales and profit should grow due to higher subscribers this year.
We knew we had to do something which would really create awareness, because our market position was very weak. And we knew if we tried to do the same as our competitor it wouldn't work. We needed to do something they wouldn't copy.
When I came here in November 2002, DTAC was in a quite challenging situation. I remember the marketing research companies told us the DTAC brand looked like an old sick lady.
