We need to make decisions that get the biggest, strongest, healthiest dog teams to Nome.
That's the next generation of race fans. That may be the biggest area of potential immediately in front of us.
We simply believe the public has an appetite for more current Iditarod news than what can be accommodated inside of a regularly scheduled news broadcast.
If there's anything on the ground in the area of the start, it's ice.
The desire of the organization is to create a better payday for the competitors and there's really only one way to do that, which is to market your assets.