Steven Kernkraut
Steven Kernkraut
clear identity secret survive
The secret to survive is you have to have a clear identity and clear brand.
putting toe
They're kind of exploring, or putting their toe in the water.
appliances focusing good hardware home jump lines strategic strengths trying
It's a good, strategic move, a good partnership. Sears is trying to jump into the e-commerce world in a pretty big way, focusing on their strengths and their hardware lines and appliances and home areas.
becoming bigger happening internet seeing
Everyone is seeing that the Internet is happening and becoming bigger and bigger with each week. You really have to get in the game.
decided less posture
They decided to take a less promotional posture this season.
appliances buy device home largest leverage require seller services today tv whatever
If we all have to buy a new device for the home that's a combination of a TV and PC, Sears is the largest seller of home appliances today in America. Whatever that appliance is, it's going to require installation, which would leverage their home services business.
effect feeling goods increasing mark retailers ripple risk specialty
I think you are increasing the risk of retailers feeling they have to mark down their goods and that could very well have a ripple effect on the specialty stores.