We're trying to attract this subculture here to immerse them into the Las Vegas experience.
Exposure at another event outside Las Vegas really raised the profile and awareness of the shopping opportunities found in Las Vegas.
December continues to be the softest month in terms of visitor counts, but things have been improving in recent years.
This speaks very well of Las Vegas. It shows Las Vegas remains in the forefront of people's minds.
Sometimes people go the easy way and come up with things that are safe and uncontroversial, ... And the end result is that many times, that doesn't connect with the consumer.
It's disappointing for the destination because our goal is to get as much direct service as possible. But at the end of the day, (Japan Airlines) is not the only way for foreign travelers to get here.
They both are working on projects, but they're distinct.
