When they call they get a live answer, and more than likely that person knows who they are. That's soothing for small businesses.
We have recognized that small businesses are people businesses. The types of people we have to have employed here have to want to be a trusted advisor. They have to have a strong value culture around doing the right thing.
With each client, we work with what their channel has been, and if they don't have a channel, we will supply that with one of our own providers.
