Tom Ortenberg (born 8 August 1960) is an American businessman. (wikipedia)
A Best Picture nomination and win will mean several hundred thousand additional DVD sales and higher TV and foreign rights.
The SAG mailing is something nobody had ever done. It was a very effective and cost-efficient opportunity.
You're someone that I am told I should meet.
The awards season attention that Crash has been getting continues to help drive DVD sales.
Our economic model is much different than the studios. When a Rob Zombie movie like 'The Devil's Rejects' grosses $17 million, or Eli Roth's first movie grosses $20 million, that's very successful for us.
It's a very effective and cost-efficient way to bring Crash to the people who need to see it. The most important part of the awards process is the movie itself.
To its supporters, the passion that the film creates is really unlike the feelings that any other film has generated among its supporters in the last seven years. That passion among its supporters is what gives us a great chance at victory on March 5th.
We're never going to outspend the competition in the marketing or production of a movie. What we can do as well or better than the studios ... is a realistic, gut-level, visceral horror movie that doesn't rely on special effects.
The two most important things about our campaign were getting 'Crash' to be seen by everyone who needed to see it and then reminding them of how 'Crash' made them feel.
There was no sense going into the belly of the beast. We wanted to make this an important film with an important message.
