Tony Pfaff Quotations

We encourage customers to get on the product. We want them to feel the difference between different styles and to feel comfortable. How can you know if you'll like using a certain fitness machine if you can't get near it because it's up on a shelf or in a box?

We are the experts. That's what people want when they are going to invest in a top-quality piece of exercise equipment. They want the assistance of someone who is proficient in the fitness and exercise industry, not just some sales guy.

We have a very broad selection of equipment, which gives our customers a better chance to find the perfect fit.

We have a dialogue, and then we can recommend what would be the best fit for them. We want our customers to be successful. It's all about fitness. This (the equipment) is just a means to an end.