For centuries, the Yangtze River - the longest in Asia - has played an important role in China's history, culture, and economy. The Yangtze is as quintessentially Chinese as the Nile is Egyptian or the Rhine is German. Many businesses use its name.
One-way monologues through the Voice of America and Radio Free Asia don't have much street cred with China's Internet generation, to be honest.
Activists from the Middle East to Asia to the former Soviet states have all been telling me that they suffer from increasingly sophisticated cyber-attacks.