Rob Conway Minimize Quotations

Although mobile spam is a relatively small problem compared with spam on fixed networks, unsolicited text or picture messages can exploit and offend mobile users. The widespread adoption of this code of practice will minimize these messages and reinforce the mobile industry's reputation for providing secure and trusted services.

Thanks to this coordinated instant messaging campaign, more than 700 million mobile subscribers will eventually have access to an IM service that is intuitive, reliable, secure and will work across networks. Crucially, users will only pay to send, not receive, messages - meaning they can easily control their spending and minimize spam.