Stories are how we remember; we tend to forget lists and bullet points.
The universal erosion of values has lead to the universal erosion of story.
Stories are the currency of human relationships.
Story is about originality, not duplication
Stories build cultures by answering the big questions.
Story is about eternal, universal forms, not formulas.
Life is chaotic and meaningless, and you have to find your meaning. You must find the answer, you can't just live. That's the point of story: helping you find your meaning in life.
Leaders use story to author the future.
The material of literary talent is words; the material of story talent is life itself.
Story is metaphor for life and life is lived in time.
The Business story is designed to trigger the listener to take an effective action. If it doesn't, the story fails.
Story isn't a flight from reality but a vehicle that carries us on our search for reality,
To connect to people at the deepest level, you need stories.