I think it's because I'm unpredictable. I view every situation, every race, and every candidate differently I try not to rely on something that worked before.
As long asthe audience or the public perceives you to be sincere in your approach and not petty, they will think it's fair and they will wait for the other person's response. But if they sense it's petty or the slightest bit unfair, they'll turn on you right away.
Just because someone thinks he is being attacked by the media doesn't mean he is. Many times the media actually is being fair, and they're attacking for good reason.
If you are a good communicator, be unique: put yourself in your own commercials and do something a little different. To the extent you can focus on what it is you want to change, what it is you know how to change, and what it is you think will make life better for other people, you're going to do better.
In general, I think man-on-the- street ads and endorsement spots are having less and less effect on people. The electorate's getting very sophisticated, and they want to make their own judgments.
There is a - deep down, underneath all the work I do, I think there's a laziness in me.
Everybody fears the unknown. But I have a strong feeling there's something bigger than us. I don't think all this exists because some rocks happened to collide. I'm at peace. When it comes, I'll be fine, calm. I'll miss life, though. Especially my family.
I look for something unique, and I look for people who haven't reached their potential. I think I'm pretty good at developing talent.
I think the media is dangerously close to creating their own product. They used to cover the product, which was whatever's happening.
I think the worst decision is usually no decision. If you make the wrong decision you can usually course-correct, but if you don't make it, you've already made it, and it's usually the bad one.
I think I have a good eye for talent. I think I'm smart enough to figure out what the mission is and achieve it. I achieve it by hiring good people.
Does Rupert like me? I think so, but it doesn't matter. When I go up to the magic room in the sky every three months, if my numbers are right, I get to live. If not, I'm killed. Our relationship isn't about love-it's about arithmetic. Survival means hitting your numbers. I've met or exceeded mine in 56 straight quarters. The reason is: I treat Rupert's money like it is mine.
Almost everything I do is related to my ability to hire good people. I don't take much of the credit myself. I think I have a good eye.
One of the reasons I'm in this business is because I have absolute respect for the people who say, "You know what? I think I can make this a little better and I'm willing to get in and try." Because, I'll tell you, there are a hell of a lot of reasons to stay away from running for office today.