S. Walker Expected Quotations

Until our kids start believing in the potential they have, that's exactly what it will be - just potential, ... We're getting some good individual efforts from a handful of guys but we're not getting it from a lot of others. Everyone, including us coaches, expected big things from this bunch. But if the players don't realize the opportunity they have, we might end up being just another better-than-average Hilliard football team that wins seven games or so.

We expected to beat Ohio State. It's tough for us because we still lost the game and it's not like Ohio State's that much better than us.

We expected that our earnings from operations would be lower this quarter due to costs and expenses related to branding and operating on our own. Our current fiscal 2000 branding plan continues to call for spending of around the $140 million we mentioned in February. While we have more work to do in establishing our brand globally, we have made good progress.

It is more a change of attitude. Every investment now has to be measured in market terms against targets and expected return rather than alleviation of poverty,