Starting a business is like riding a wave between life and death. If you can hang on long enough, you're bound to succeed
As long as you keep doing the right thing and have the best product, you can beat the bigger company.
So it's worth some real up front time to think through the long term value and the defensibility of the business.
Every first time founder waits too long, everyone hopes that an employee will turn around. But the right answer is to fire fast...
What being a founder means, is signing up for this years long grind on execution - and you can't outsource this.
Long term thinking is so rare anywhere, but especially in startups. This is a huge advantage if you do it.
Because so few people make an actual long term commitment to what they're building, the ones that do have a huge advantage.
No growth hack, brilliant marketing idea, or sales team can save you long term if you don't have a sufficiently good product.