When Sirius asked me if I wanted to program a channel committed solely to Elvis, it was a no-brainer. Everybody has an Elvis connection. I don't care who you are or where you're from, you know who Elvis is. This is no gimmick; we're not going away.
We get people here from Japan, the Middle East, Europe and Africa who have made it a point in their travels to see the place that Elvis lived. We recently had someone from Poland we put on the air and we had to find a translator.