Seth Godin Ifs Quotations

No niche is too small if it's yours.

What if getting bigger isn't the point? What if you merely got better?

If you're not the best in the world at what you do, then you have to get better.

If you measure it, it will improve.

If you have no wish, how can it possibly come true?

If you're not upsetting anyone, you're not changing the status quo.

If you want customers to hear about you, make something worth talking about.

If failure isn't an option, then success isn't either. Success is just failure repeated until it works.

If you don't get it built, the work doesn't matter.

Gifts are not favors. If you expect something in return, it's not a gift.

If failure is not an option, then neither is success.

If I fail more than you do, I win.

Just imagine how much you'd get done if you stopped actively sabotaging your own work.

Effort is its own reward if you allow it to be.

You can listen to what people say, sure. But you will be far more effective if you listen to what people do.

A customer is never out of warranty, even if his product is.

If you want to be a leader, go lead

If it's worth listening to, it's worth questioning until you understand it.