The thing is, the future happens. Every single day, like it or not. Sure, tomorrow is risky, frightening and in some way represents one step closer to the end. But it also brings with it the possibility of better and the chance to do something that matters.
If you're in the idea business, it doesn't matter where you're from. It matters if we care about the change you're making.
When the room brightens when you walk in, you matter.
When the legacy you leave behind lasts for hours, days or a lifetime, you matter.
The good news is that more than ever, value accrues to those that show up, those that make a difference, those that do work that matters.
As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
'How was your day?' is a question that matters a lot more than it seems.
The people that are doing work that matters aren't doing work thats popular. They're just doing work that changes some people.
The digital asset that matters is trust. Awareness first, then interaction, and maybe a habit, but all three mean nothing if they don't lead to permission and trust. The privilege of connection. Everything else is slippery.
Sure, compare. But compare the things that matter to the journey you're on. The rest is noise.
If you don't get it built, the work doesn't matter.
Art is a personal gift that changes the recipient. The medium doesn't matter. The intent does.
So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
The question is not Will you succeed? but rather, Will you matter?
The first rule of doing work that matters: Go to work on a regular basis.