Sheena Iyengar Want Quotations

Knowledge should be a public good, and I want my ideas to have as much exposure as possible.

When companies try to guess what consumers want, they essentially make the choice for consumers.

We also don't always know what we want. And in those cases it can actually make us worse off because it's actually easier to figure out what you want and to figure out how the options differ if you have about a handful of them than if you have a hundred of them.

My child's first word was "more," but and it's all about, "I want." "I'm going to tell you what I want and what I don't want." It's about my desire to express my preferences. And that is really innate.

Choice is the only tool we have that enables us to go from who we are today to who we want to be tomorrow.