In terms of companies, they must stand for something bigger. They must be dedicated to something larger than financial results. I reject the Milton Friedman belief that a company's sole responsibility is to the shareholders.
I have exercises that lead participants to discover for themselves that their deepest fulfillment comes when what they're doing is of benefit to larger society in some way. This really knocks some for a loop - especially those schooled in the 'take no prisoners' approach.
If you want to experience joy in your life, you have to be able to step outside yourself and become part of a cause that is much larger than you; one that brings a greater good to a greater community.