When this storm makes the turn, it's going to start moving very quickly. So people need to get their supplies now. It's a good time to beat the rush.
That doesn't mean it will blow tropical storm force winds for six hours or 12 hours. It could be one minute or three, but it means if you have awnings that can't withstand tropical force winds, you should take them down.
Now is the time for folks in South Florida to get their hurricane plan back out and dust it off, because the season's not over. Unless the storm just gets torn apart, a landfall somewhere on the Florida peninsula seems fairly likely by Saturday.
This is going to be a large hurricane with all the nasty conditions, including strong winds and storm surge. No matter how you slice it, it's going to be bad this weekend.
That's one of the things about these slow moving systems, ... We'll be dealing with this storm in one way or another for the next several days.