Steve Sternberg Quotations

NBC is not drawing as many people from other networks the way the Winter Olympics usually does.

I think 'American Idol' wins, except during the finals of the figure skating, if the U.S. is doing well or if there's some major scandal.

You can have all the buzz in the world, and all that is going to do is get viewers to episode one. Now a show is going to have to live and die on its own.

You have to really do the math and figure out a good location.

Everything is down from four years ago. This still stands out as a big event.

The success of Desperate Housewives does not mean people are looking for another soap opera, ... Good characters that they look forward to seeing week after week.

Programming trends tend to run in cycles, as the networks program content that works until it becomes overly saturated.

The one key thing going on this year is that NBC is not the No. 1 network going in.

ABC probably did as well or better than we expected. CBS and NBC were about what we expected would happen.

It's not that the broadcasters struck out. There was just so much reality that there were more flops than successes.

Desperate Housewives' was a surprise hit, ... If it holds up, if it's successful this year, certainly I think next year you'll see something else come on that tries to take advantage of it.

I do think it will beat the Olympics.