The more we thought, the more they all sounded boring compared to Apple. You didn't have to have a real specific reason for choosing a name when you were a little tiny company of two people; you choose any name you want.
If I designed a computer with 200 chips, I tried to design it with 150. And then I would try to design it with 100. I just tried to find every trick I could in life to design things real tiny
You know what, Steve Jobs is real nice to me. He lets me be an employee and that's one of the biggest honors of my life.
It would be nice to design a real briefcase - you open it up and it's your computer but it also stores your books.
I worked with such concentration and focus and I had hundreds of obscure engineering or programming things in my head. I was just real exceptional in that way
My goal wasn't to make a ton of money. It was to build good computers. I only started the company when I realized I could be an engineer forever.