Terry Trippler Delta Quotations

Using yield management, you don't have to raise fares to raise revenues, you just make people buy the more expensive fare class. Now we'd have a better chance of playing with the gold bars at Fort Knox than finding out if or how Delta is doing this. ... It's hard in this case to say whether Delta is doing this or raising fares outright.

Northwest seems to have a better grasp on what it's doing than Delta does. Delta raises fares and announces a sale at the same time. Northwest is making the adjustments they have to.

They cannot continue to bleed red ink. Delta is going to get hurt a lot by this. Not just the oil prices, but the loss of flights they will experience over the next several days. It could be the one-two punch that makes the brain trust at Delta say it's time to go into Chapter 11 reorganization.

That Delta attitude, it's been there a long time, it's what made them great, and its what made them hesitant to seek protection long ago.

I think all of the airlines will feel this. It's a little more than a blip, but New Orleans and Gulfport alone is not going to put Delta into bankruptcy. I think $70 a barrel oil is the straw that would break the camel's back.